Safety Institute background and the purpose
With our 60 years milestone the brand has decided to embrace much bigger purpose of building a safer world for our babies, in order to achieve this purpose this year brand has identified series of new initiative that we need focus on. In this process we figured out in Sri Lanka there no dedicated R&D led institute to drive the upliftment’s of safety standard of baby care products in Sri Lanka, in order to full fill this gap the brand decided to come out with this futuristic initiative.
Vision of the safety institute
Act as an dedicated expert hub for local and global baby care safety expertise to connect and work together with our parents to Identify the potential improvement need to be done to strengthen the safety of baby care products and bring in those new changes to the market faster